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At this point in your business you probably have a vast collection of content. Take a look at all of the blog posts, downloads, eBooks, reports, social media posts, articles, audio and video content that you’ve created to date. You probably have accumulated enough content to fill a library! You can use this collection of content, and future content, in a more productive manner. This article takes a look at tips and ideas to repurpose and optimize existing content:

  • Pull key ideas from your content to create tweets that provide value.

  • Pull key ideas from your content to create motivational graphics. Do you have a tip or quote that you can place over a relevant image? You can then share the graphic on your blog and on social media sites like Pinterest and Facebook.

  • Pull key ideas from your content to create a slide show. This can be particularly effective if you have a report, eBook, or online learning program. You can simplify the information and use the slideshow to motivate purchases.

  • Pull together relevant content to create a live event, eBook, or online learning program. You’ve probably already published enough information to create a fuller product. Blog posts can be pulled together to create a report. Reports could be compiled to create an eBook or a downloadable course.

  • Record live events and have them transcribe to create tons of written content that can be used in your newsletter, blog posts, or for downloads.

  • Transcribe videos and use the information on your blog.

In short

close up shot of scrabble tiles on a blue surface.How to repurpose and optimize existing content.
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  1. Pull key facts and statistics together and create an infographic.
  2. Review old content and look for opportunities to update it with new facts, examples, and information.
  3. Review old content and look for opportunities to present the information in a different format. For example, product reviews could be used to create a product comparison.

Strategy and planning

The list of ideas is extensive and with proper planning and attention you can repurpose just about every piece of content you create. A blog post can be tweaked and then shared on social media and vice versa. The key is to make small changes to your content so that you’re providing relevant information and value to your audience. Having a repurposing strategy is just one more way to take your content marketing to the next level.

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How to repurpose and optimize existing content.
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It makes the most of your assets and saves you valuable time, energy, and money. Create a repurposing strategy today. Begin by looking at your old content and looking for opportunities. Include repurposing opportunities in your content plan for future content too.

Final words on How to repurpose and optimize existing content

Identify one area of your content marketing strategy that can be improved on. Look for ways to add more value to your prospects and to enhance their experience with your organization. Align these opportunities with your goals and take action. Embrace advanced content marketing tactics just like you did when you first got started as a marketer – one goal and tactic at a time.

3 thoughts on “How to repurpose and optimize existing content? (For social media and other marketing channels)

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