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One of the best ways to enhance your content marketing and to make your business a household name with your audience is to enhance your blog. Now, we’re not talking about a blog overhaul exactly, though you can do that if it will improve your visitors’ experience. When it comes to content marketing the best way to take your blog to the next level is to write more content.

Publish More Content on Your Blog

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How often are you currently publishing content on your blog? For most business owners the answer ranges from one to three times a week. To take your blog to the next level, consider creating a strategy that supports you to blog every single day.
Now that doesn’t mean you personally have to write a blog post every day. In fact, a variety of blog post formats will actually help improve your audience experience. Consider adding graphics, infographics, video and lists to your traditional blog post content.


The more you blog, the higher your search engine rankings. As your rankings increase so too does your inbound traffic. You can take your everyday blog and turn it into a media center by providing multiple streams of content and increasing your publishing schedule.


There are many ways to publish more content on your blog. You can:

  • Hire writers/ghost writers
  • Ask for submissions from your audience
  • Use PLR
  • Utilize quality guest bloggers
  • Repurpose content
  • Update older content
  • Invite well-known industry leaders to blog – forge a partnership

Market Your Blog

While publishing more content may be enough to reach your goals, it’s always helpful to spread the word and let more people know about your increased activity. If you’re using email marketing, consider adding links to top blog posts. Also embrace social media as a means of boosting traffic.

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Navigation and Integration

As you publish more content on your blog, you’ll enhance your visitors’ experience by making sure that navigation is simple and straightforward. Consider utilizing tags to facilitate searches. Also include a call to action at the end of your blog post to help achieve content goals.

Interlinking

Internal linking can also provide a structure for your visitor to follow to help keep them on your blog and engaged with your business. Integrate social media and email marketing tactics with your blog marketing efforts to create a full experience and many opportunities, to create a sense of community and build a loyal following.

Final words on Take Your Blog to the Next Level

Review your current blogging schedule. Are you blogging enough? Are you tracking results? How can you add more content to your blog and enhance your visitors’ experience? Start making changes to your blog content strategy to support growth.
Moving right along, let’s take a look at how to add live content to your content marketing strategy – this not only provides additional value to your audience, it also creates new forms of content which can be repurposed across multiple channels.

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