While it’s a good idea to experiment with various forms of content for mobile users, it’s also a good idea to understand where they are most likely to be interested and active. For example, video is more often consumed via smartphone than downloadable report.

Short form content

Short form content may be more readily consumed than a thousand word article. That isn’t to say that your content can’t go in depth into a subject, rather you may want to break it up into smaller pieces so that it’s more easily read on a mobile device.

Formatting

Speaking of making something easy to read on a mobile device, your content will be more mobile friendly if it is well formatted. That means short paragraphs with subheadings. It means breaking up ideas into small pieces using bullets or numbers. Big fonts are easier to read and colors and visual elements need to add to the content, not distract.

Headlines Are Even More Important

Spend more time on your headlines. Mobile users have an even shorter attention span than those on their computer. You have to immediately grab their attention if you have any hope of them opening your content and spending time with it. Test and track various headlines to learn what your audience responds to.

Final words on types of content for mobile users

Research your audience and explore the mobile content opportunity. Should you decide to add it to your content marketing strategy, make sure to create specific goals for your mobile content. Also explore how you might integrate sharing features into your mobile content to keep your audience engaged and active with your brand.